Privacy and Cookies

Your privacy is important to us. We value your trust and are committed to protecting and safeguarding any personal information you give us. This document, which we update from time to time, describes how we use and process your personal data and how we use cookies. It also tells you how you can contact us if you have questions about your personal information.

New Day Ad provides online classified advertisement/listing services through its own websites and mobile apps and through other online platforms such as partners’ websites and social media. The information that follows applies to all of these platforms.


What kind of personal information does New Day Ad use?

When you post a listing/advertisement, you’ll be asked for your name, address, telephone number, email address, payment details, the names of businesses, and your preferences.

To make it easier to manage your listing/advertisement, you can open a user account. This allows you to save your personal settings, review previous listings/advertisements, and manage future ones.

When you visit our website, even if you don’t make a listing/advertisement, we may collect certain information, like your IP address, or browser, and information about your computer’s operating system, application version, language settings, and pages that have been shown to you. If you’re using a mobile device, we might also collect data that identifies your mobile device, device-specific settings and characteristics, and latitude/longitude details.

We may also receive information about you when you use certain social media services.

Why does New Day Ad collect, use, and share your data?

  • Listing/advertisement: First and foremost, we use your data to complete and administer your online listing/advertisement.
  • Customer service: We provide international customer service 24/7 from our local offices in more than 3 languages. Sharing your details with our global customer service allows for a quick response when you need us – including helping you find appropriate services and any questions you might have about your inquiry.
  • Guest reviews: We may use your contact information to invite you to write a guest review about your experience. This can help other users choose the best product or service.
  • Account administration: We offer a user account facility on our website. We use the information you give us to administer this, allowing you to manage your listing/advertisement, take advantage of special offers, make future listing/advertisements more easily, and manage your settings. Managing personal settings allows you to keep and share lists, share photos, see items you’ve searched for before, and see other information you’ve provided about listing/advertisement. It also allows you to see any reviews you submit about other users’ ads. If you want, you can share certain information in your user account by creating a public profile that’s associated with either your first name or a screen name of your choice. The type of information you can share on this platform includes your photo, the names of places you’ve stayed in, your lists, your plans for future trips, your reviews, and other information about services and products.
  • Marketing activities: We also use your information for marketing activities, as permitted by law. For example:
    • When you make a listing/advertisement with us or set up a user account, we may use your contact information to send you news about similar-related products and services. We also send our customers regular newsletters by email. You can opt-out, out or unsubscribe, from marketing communication at any time.
    • Based on the information you share with us, individualized offers may be shown to you on the New Day Ad website, in mobile apps, or on third-party websites, including social media sites.
    • When we believe that a particular offer may be of interest to you, we may decide to make contact with you by phone.
  • Other communications: There may be other times when we get in touch by email, by post, by phone, or by texting you, depending on the contact information you share with us. There could be several reasons for this:
    • We may need to respond to and handle requests you have made.
    • If you haven’t finalized a listing/advertisement online, we may email you a reminder to continue with your listing/advertisement. We believe that this additional service is useful to you because it allows you to carry on with a listing/advertisement without having to search for the service items again or fill in all the necessary details from scratch.
    • When you use our services, we may send you a questionnaire or invite you to provide a review of your experience with New Day Ad.
    • We may also send you other material related to your listing/advertisement, such as how to contact us if you need assistance while you’re away, or a summary of previous ads you made using New Day Ad.
  • Market research: We sometimes ask our customers to take part in market research. Any additional personal details that you give us as part of the market research will only be used with your consent.
  • Fraud detection and prevention: We may use personal data for the detection and prevention of fraud and other illegal or unwanted activities.
  • Improving our services: Finally, we use personal information for analytical purposes, to improve our services, enhance the user experience, and improve the functionality and quality of our online classified listing/advertisement services.

How does New Day Ad use social media?

We use social media to promote our service partners’ properties and to promote, improve, and facilitate our own services website. For example, we integrated social media plugins into the New Day Ad website. So when you click on one of the buttons and register with your social media account, information is shared with your social media provider, and possibly presented on your social media profile to be shared with others in your network.

In addition to implementing these buttons, New Day Ad uses social media by maintaining accounts on several social media sites and by offering social apps. These social media services may allow you to share information with New Day Ads. When you register with a social media app, you’ll be told which information will be shared with New Day Ad. The information you choose to share with us may include the basic information that’s already available in your social media profile, email address, status updates, and your friend’s list. This information is necessary to create a unique user experience either in the app itself or on our website. It facilitates things like personalizing our website to suit your needs, connecting you with your friends on listing/advertisement, and analyzing and enhancing our ads-related services.

We may also enable you to sign in to New Day Ad services with your social media accounts. Your social media provider will be able to tell you more about how they use and process your data in such cases.

How does New Day Ad share your data with third parties?

In certain circumstances, we may share your data with third parties.

  • The listing/advertisement you booked: To complete your reservation, we need to display relevant details of the services you advertise with us. This may include information like your name, contact and payment details, the names of your businesses, and any preferences you specify when making a listing.
  • Your local New Day Ad office: To support you during the posting process and throughout your account is activated with us, your details may be shared with subsidiaries of the New Day Ad corporate family. To find out more about the New Day Ad corporate family, visit Newdayad. Your information might also be shared with other members of the New Day Ad group for analysis to provide you with ads-related offers that may be of interest to you and to offer you customized service.
  • Third-party service providers: We may use third-party service providers to process your personal information on our behalf for the purposes specified above. For example, we may display service information on our behalf to the service item you just advertised, or we may instruct third parties to contact you. When an interest requires it, we may also work with third-party payment service providers to facilitate payment or payment guarantees. We also work with third-party advertisement networks to market our website and services on other platforms or involve third-party providers for analytical purposes. These third parties involved in any of these services will be bound by confidentiality agreements and will not be allowed to use your personal information for any purposes other than those specified above.
  • Competent authorities: We work with partner websites around the world to distribute the service items listed on our website and mobile apps. When you make a listing on one of these business partners’ websites, certain personal information that you give them may be shared with us. Similarly, we may share information with this business partner, for example, as part of the administration of your account, to manage your ad, so that they can address queries related to your listing and for marketing purposes. In this context, your information is governed by the privacy policies of these business partners.
  • Business partners: We work with business partners around the world to distribute or advertise services and to help our business partners distribute and advertise their advertisement-related services. This may mean that their services are integrated into our website or they have been enabled to show a customized advertisement on our website – or we are advertising on theirs. When you make a posting ad on one of our business partner’s websites, certain personal data that you give them will be forwarded to us. Certain business partners may receive your data from us if requested by you. When you make a listing on a business partner’s website, please read the privacy policies on these business partners’ websites for more information.

How does New Day Ad use mobile devices?

We have free apps for a variety of mobile devices and use versions of our regular website that have been optimized for mobile. These apps and mobile websites similarly process your details as our website does – and they also allow you to use location services to find services nearby.

How does New Day Ad use guest reviews and other destination-related information you share with us?

After you use any service displayed through us, you’ll be invited to submit a guest review, which may ask for information about the service item, the surrounding areas, and the destination. If you don’t want your name to show with your review, you can use your screen name (which you can choose in your user account) or it can be displayed anonymously. By completing a guest review, you’re agreeing that it can be displayed (as further described in our Terms and Conditions) on, for example, the relevant service information page on our websites, in our mobile apps, in our social media accounts and social apps, or on the website of the relevant item or on our business partner’s website, to inform other users about the quality of the service item you used.

If you indicate that a guest review was helpful – or not helpful – we will aggregate this with feedback from other customers to sort and prioritize guest reviews. We may use the information in your lists or in other ads-related information you share with us in an anonymous format to help other users find the right / product or service.


What is a cookie?

A cookie is a small amount of data that is placed in the browser of your computer or on your mobile device. This Privacy and Cookies Policy applies to cookies and similar technologies (hereafter together referred to as “cookies”).

Why are cookies used?

Web pages have no memory. If you are surfing from page to page within a website, you will not be recognized as the same user across pages. Cookies enable your browser to be recognized by the website. So cookies are mainly used to remember the choices you have made – choices such as the language you prefer and the currency you use. They will also make sure you are recognized when you return to a website.

Do all cookies do the same thing?

No, there are different types of cookies and different ways of using them. Cookies can be categorized according to their function, their lifespan, and according to who places them on a website.

How are cookies used?

Our website uses the following types of cookies:

  • Technical cookies: We try to provide our visitors with an advanced and user-friendly website that adapts automatically to their needs and wishes. To achieve this, we use technical cookies to show you our website, to make it function correctly, to create your user account, to sign you in, and to manage your ads/listings. These technical cookies are necessary for our website to function properly.
  • Functional cookies: We also use functional cookies to remember your preferences and to help you use our website efficiently and effectively. For example, we remember your preferred currency and language, your searches, and the property you viewed earlier. These functional cookies are not strictly necessary for the functioning of our website, but they add functionality for you and enhance your experience.
  • Analytics cookies: We use these cookies to gain insight into how our visitors use the website, to find out what works and what doesn’t, to optimize and improve our website, and to ensure we continue to be interesting and relevant. The data we gather includes which web pages you viewed, which referring/exit pages you entered and left from, which platform type you used, date and time stamp information, and details such as the number of clicks you make on a given page, your mouse movements and scrolling activity, the search words you use and the text you type while using our website. We also use analytics cookies as part of our online advertising campaigns to learn how users interact with our website after they’ve been shown an online advertisement, which may include advertisements on third-party websites. We will not know who you are, and we only obtain anonymous data.
  • Commercial cookies: We use these to show you New Day Ads. advertisements on other websites. This is called “retargeting” and it aims to be based on your browsing activities on our website, such as the destinations you’ve been searching for, the properties you’ve viewed, and the prices you’ve been shown.

How long do Traveler cookies stay active?

The cookies we use have varying lifespans. The maximum lifespan we set on some is five years from your last visit to our website. You can erase all cookies from your browser any time you want. To remove New Day Ad cookies from your browser, go to the browser settings options to remove cookies (please note that when you do that, all New Day Ad cookies will be removed immediately): 

How can you recognize New Day Ad cookies?

You can find our cookies in your browser settings.

Does New Day Ad use third-party marketing and analytics cookies?

Yes, New Day Ad uses the services of trusted and recognized online advertising and marketing companies. New Day Ad may also use third-party providers for analytical purposes. To enable their services, these companies need to place cookies.

The providers we use are committed to building consumer awareness and establishing responsible business and data management practices and standards.

When it comes to online advertising and marketing companies, we strive to only work with companies that are members of the Network Advertising Initiative (NAI) and/or the Interactive Advertising Bureau (IAB). Members of NAI and IAB adhere to industry standards and codes of conduct. NAI and IAB members allow you to opt out of behavioral advertising.

Who has access to New Day Ad cookie data?

Only New Day Ad has access to New Day Ad cookies. Cookies placed by third parties can be accessed by these third parties.

How can you manage your cookie preferences?

Using your browser settings in, for example, Internet Explorer, Safari, Firefox, or Chrome, you can set which cookies to accept and which to reject. Where you find these settings depends on which browser you use. Use the “Help” function in your browser to locate the settings you need.

If you choose not to accept certain cookies, you may not be able to use some functions on our website. Plus, opting out of an online advertising network doesn’t mean that you won’t receive or be subject to online advertising or marketing analysis. It means that the network you opted out of will no longer deliver ads tailored to your web preferences and browsing patterns.

Does New Day Ad use web beacons?

In addition to using cookies, New Day Ad sometimes uses web beacons. A web beacon is a tiny graphic image of just one pixel that’s delivered to your computer either as part of a web page request or in an HTML email message. Either directly or through service providers, we use these pixels as part of our online advertisements either on our website or on third-party websites to learn whether a user who is being shown an online advertisement also makes a reservation; to track conversion with partner websites, and to analyze a user’s traffic patterns to optimize the travel-related services we bring to you.


What security procedures does New Day Ad put in place to safeguard your data?

By Pakistan data protection laws, we observe reasonable procedures to prevent unauthorized access and the misuse of personal information.

We use appropriate business systems and procedures to protect and safeguard the personal information you give us. We also use security procedures and technical and physical restrictions for accessing and using the personal information on our servers. Only authorized personnel are permitted to access personal information in the course of their work.

Your credit card details – when they are needed as part of the purchasing package process – are stored for a maximum of 10 days. After that, your credit card data will be either permanently deleted from our systems or will remain hashed in our system for fraud detection purposes. This is unless you have chosen to store your credit card details in your account.


The services offered by New Day Ad are not directed at children under 18 years old. The use of any of our services is only allowed with the valid consent of a parent or a guardian. If we receive information from a child under 18 years old, we reserve the right to delete it.


How can you control the personal data you have given to New Day Ad?

You always have the right to review the personal information we keep about you. You can request an overview of your data by emailing us at newdayad.com. Please write “Request personal information” in the subject line of your email and include a copy of your identity card to help us prevent unauthorized individuals from accessing your personal data.

If the personal information we have for you is incorrect, we will update it at your request. You can also ask us to remove your personal data from our customer database by sending an email to newdayad.com with “Request for removal of personal information” in the subject line. However, we may need to retain certain information, for example, for legal or administrative purposes, such as record keeping or to detect fraudulent activities. You can delete your user account at any time by signing into your account on the New Day Ad website and choosing to remove your account.

Who is responsible for the processing of personal data on the New Day Ad website and apps?

New Day Ad controls the processing of personal data on its websites and mobile apps. New Day Ad is crafted by a private company, incorporated under the laws, and has its online offices in Pakistan. If you have any suggestions or comments about this privacy notice.

Last updated, February 2022