xplr merch has become much more than just printed hoodies and t-shirts. For millions of fans around the world, it represents a lifestyle of adventure, exploration, and connection to two of YouTube’s biggest paranormal explorers — Sam Golbach and Colby Brock. But what exactly is XPLR merch, how did it start, and why has it grown into a multi-million-dollar brand? Let’s dive deep.

The Origins of XPLR

How Two YouTubers Built an Empire

Sam and Colby started out as teenagers filming Vine pranks and later rose to fame on YouTube for their chilling overnight explorations of abandoned places, haunted hospitals, and secret tunnels. Their channel quickly evolved from casual fun to full-fledged paranormal investigations — and with that, their fan base grew dramatically.

In 2017, seeing the potential to create something lasting, they launched sam and colby merch an abbreviation for “Explore.” The brand name was intentionally chosen to reflect a bigger idea than just their names. They wanted to inspire people to step outside their comfort zones, face their fears, and explore the unknown.

What Makes XPLR Different?

A Brand Beyond Merchandise

Unlike typical influencer merch, which often revolves around faces, signatures, or simple slogans, XPLR T-shirts took a more professional streetwear approach. Its designs focus on minimalistic yet edgy graphics, adventure-themed motifs, and urban style that appeals even to people unfamiliar with Sam and Colby.

It’s more than a hoodie — it’s a badge for a community that loves mystery, thrill, and the paranormal.

The Product Range

From Hoodies to Hidden Drops

xplr short collection is surprisingly diverse for an influencer brand. They drop seasonal lines that include:

• Hoodies and sweatshirts with unique embroidery or printed graphics.

• T-shirts with bold XPLR logos or eerie quotes inspired by their explorations.

• Beanies, caps, and backpacks perfect for urban explorers.

• Accessories like jewelry, mugs, and stickers.

• Limited collector’s items — sometimes autographed or numbered.

Every drop feels exclusive, and once it sells out, it rarely returns. This limited-supply strategy fuels the hype and makes every piece feel special.

How to Buy XPLR Merch

An App, A Website, and Select Stores

Fans can shop for xplr sweatshirt mainly through their dedicated website and official XPLR mobile app. The app often provides early access to drops, surprise restocks, and occasional giveaways. Some collaborations and limited items even come signed by Sam and Colby.

In recent years, the brand expanded into retail partnerships. Zumiez, Hot Topic, and similar youth-focused stores stock select XPLR items, giving fans a chance to see and feel the quality in person before buying.

Why is XPLR So Popular?

The Community and the Thrill

It’s not just about the clothes. Fans feel like they’re part of an inner circle. The shop XPLR community shares stories of urban legends, ghost hunts, and late-night adventures. Wearing XPLR connects them to people with the same curiosity for the paranormal and the thrill of the unknown.

For many, it’s also a way to support Sam and Colby directly — creators who have built trust by sharing raw, unfiltered moments of fear, excitement, and brotherhood.

Business Success Story

A Multi-Million Dollar Brand

Unlike many influencer brands that fade away after a year or two, xplr hoodie has proven its staying power. By 2024, it was generating over $7 million in online sales alone. Retail deals added several million more.

What’s remarkable is that Sam and Colby run the operation themselves instead of handing everything to a third-party merch company. They’ve evolved from teenagers filming pranks to entrepreneurs with a fully functioning brand and a loyal customer base.

Limited Drops and Exclusive Perks

Keeping Fans Hooked

Scarcity is a big part of Xplr tracksuit’s allure. New drops come out a few times a year and often sell out within days or even hours.

Their app members sometimes get early access or secret items that aren’t listed on the main website. Occasionally, signed hoodies or special collector boxes surprise fans with a personal touch — a smart way to keep the most devoted followers engaged and excited.

Sustainability and Future Plans

Where Is XPLR Headed Next?

As the brand matures, Sam and Colby have hinted at expanding Xplr joggers beyond clothing. Fans speculate about possible outdoor gear, adventure tools, or even paranormal investigation kits under the XPLR name.

They’ve also expressed interest in making parts of the production more eco-friendly. This could mean sustainable fabrics or ethical manufacturing — an important move as Gen Z buyers increasingly care about how their clothes are made.

What Does XPLR Represent?

A Symbol of Fearless Exploration

At its core, XPLR stands for more than clothes — it’s a mindset. It tells young people not to sit at home and watch life pass by but to step outside, push their limits, and find adventure in the unknown.

That’s why a simple XPLR hoodie means so much to the community — it’s a reminder to keep exploring, whether that means an abandoned asylum, a haunted forest, or your own personal fears.

Final Thoughts

Is XPLR Merch Worth It?

If you’re a fan of Sam and Colby, XPLR is the ultimate way to show support and join their movement. Even if you’re not into paranormal YouTube videos, the designs stand on their own as stylish, comfortable streetwear.