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Why Effective Classified Ad Listing is Important?
Creating an effective classified ad listing on a classified ads directory website is not only a science rather it’s an art. Usually, classified advertising websites are not only high in traffic but enrich with available options. For example, if a user is looking for a used iPhone or a used iPad to buy for himself. With one search command, he will be having a large list to choose from, so every Ad listing creator/owner is having only a couple of seconds to catch the potential buyer’s eyeball.
A classified Ad listing should be very attractive and well-explained so that it can clear users most of the doubts. The classified listing ad should accompany by the original picture of the product or service rather than pictures used for illustration purposes. Here are some tips which can defiantly help the listing owner to grab the attention of potential buyers.
Creating an ad is not just posting anything at random, you must do extensive research and a well thought plan from heading to publishing every step has to be well calculated.
1. Use a catchy heading
The heading is the 1st and the most important to grab the attention of the potential buyer. classified Ad listing heading is the key to a locked door. Your headline should grab the attention of potential buyers, so make it interesting and relevant to the item you’re selling. A good heading should start with the brand name and then the category then features and last but not least conditions. For example
A bad heading Used iPhone 12 for sale 128 GB good condition
A good heading iPhone 12 space gray color 128 GB with charger carefully used in excellent condition
2. Detailed Descriptive Body
Provide as much detail as possible to provide buyers with all the
information they need to make up their minds in order to go for your product
listing ad. Try to mention all the dos and don’ts of the item you are selling
in case you are selling a used item.
Try to mention product features in bullet points and short relevant details.
For example, if you are selling a sofa, you can make bullet points like fabric,
3+2+1 seating, slightly used, viewing available, delivery available, excellent
condition, and no wear and tear.
3. Include Quality Photos
Photos are a great way to showcase the quality of your item, therefore don’t forget to include at least one, if possible, more photos of the product or service you are selling. The thumbnail picture is the most important one as it will be displayed in the preview mode of every listing.
The portion of thumbnail picture must cover/focus at least 80% of the product or service you are offering. Always use wide angle frame for thumbnail photo, as vertical angle frame lose focus on product area and add unwanted details in the image.
4. Relevant Category
Always post your classified ad listing in the relevant category keyword in your ad it will help user to find your product or service in the right category area and instantly show up in search results, for example, if you are selling a pair of chairs, don’t post your ad in item for sale category, you must post your ad in furniture section so that all the chair related search will show up your listing to the potential buyer. so, make sure you use the right words along with the right category that are most related to your product.
5. Add call to action
Always try and post your classified ad listing in a way that can drive a call to your phone, as the chit-chat can make things more understandable between buyer and seller. Try to use Pharisees, such as “contact me for more information” “make me an offer” “feel free to contact me” or “call me for immediate viewing” such call-to-action words can really help in ice-breaking.
6. Edit before publishing
Your impression matters the most once made your classified ad listing is ready for publishing double check your ad for typos and other mistakes, and check your telephone number and address line as these petty mistakes can make things look very sloppy and leave an unprofessional mark on the buyer side.
By following these tips, you can create an eye-catching classified listing ad that will draw more attention and help you get the results you want.